OUR LEAD GENERATION STRATEGY
Our strategy works because it’s focused, simple and consistent:
Your website needs to show up in front of the people already looking for the solution you provide. When they arrive on your site, they should immediately be connected to smart, informative, decision-making content that presents the details that matter to them.
keyword
blueprint
Every client project starts with a keyword audit (if it’s an existing site) and blueprint. Our keyword strategy is exactly what attracts leads who are already at the end of the lead funnel. It’s a set of 10-15 keyword phrases with high monthly search and low competition that we use as the blueprint for all content. Sounds simple, and it is, but we do it really well.
search engine
optimization
A properly optimized website is the foundation of ranking with Google.
We use a Keyword Blueprint strategy that attracts visitors with high buyer intent because lead generation is more than increasing traffic. It’s about increasing the right traffic.
True search engine optimization is about being Google’s best option because of the value your site provides to your target audience.
CONTENT THAT SELLS without being
salesy
People don’t want to read a sales pitch. They get online looking for specific information.
Every page of your website is an opportunity to make an emotional connection, build trust and generate leads by providing the right information. We specialize in identifying this information and presenting it in the form of strong SEO content throughout your site.
Fresh SEO content is also important to your overall score with Google. A site that is consistently posting articles and / or adding inner pages will organically strengthen their website’s authority.
FB ADS, GOOGLE ADS & OTHER
PAID TRAFFIC
Driving highly targeted traffic to your site or landing page with social media ads or Google ads can give your business some immediate exposure and bring in some quick leads.
Using paid ads with SEO for organic growth is a powerful combo that we recommend 10/10.
