Real Estate Branding Best Practices
Real estate branding is the strategy used to communicate a real estate agent’s mission, vision, experience and benefits to a target audience. The assets that make up a brand strategy include brand colors, logo, tagline, fonts and design. Branding seems easy, and it’s actually not difficult. The most important part of branding is consistency across all platforms and mediums.
Consistency in branding can help a business become recognizable while it builds a brand image in the minds of consumers.
The Client:
A seasoned real estate agent who needed all of her branding assets after a business team change, and you know what that means….Everything needed to be done yesterday!
The Website:
We also built our client a high performing real estate website using SEO powerhouse Showcase IDX for IDX provider.
Showcase IDX provides an MLS listing feed that Google indexes as being a part of your own website. This is not true of most IDX providers.
*If you are a real estate agent or brokerage considering a new website build, an IDX provider like Showcase IDX will help build the overall traffic to your website. You will have to continue to add your own keyword rich content to drive maximum leads to your website though.
More info on the website can be accessed by clicking the link below:
Realtor Website Case Study.
(We love building brand new websites, getting them indexed by Google and helping them grow into high traffic resources!)
The Real Estate Branding Strategy:
We worked hand-in-hand with our client during the branding process. When you are creating a brand with lead generation and SEO as the number one priority many of the decisions (like domain name and tagline) are going to be driven by data.
For example: . We used data driven research to choose the domain name and tagline, created a unique logo and got her business set up for success with a website that was indexed by Google within days of completion.
Real Estate Branding FACTS
Is Branding Really Necessary for an Agent?
Why not just use the branding from the brokerage?
Sometimes that will work. Many brokers provide all branding assets so their brokerage will be remembered (even if a particular agent isn’t). Using company-wide branding is even part of the agreement to join some brokerages, and if so, we can work with your current branding parameters to provide you with a website and any special assets you may need.
Or maybe you own a brokerage and it’s time for a revamp of your website or logo.
If you’re not making a memorable mark and increasing online leads, call us!
Are you in need of a real estate website built on a high performing, search engine optimized platform? Or how about an entire branding overhaul?
Give us a call today! We are ready to WOW you!
Let’s talk about your
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